BarclaycardUS wanted to reboot their Daily Dip #SummerLiving Series and feature strategic partnerships and travel rewards programs with vendors such as Frontier Airlines, Hawaiian Airlines, and American Airlines.
Lucia Entertainment proposed an integrated content strategy that featured 49 local destinations in 7 cities across the country. We created an experiential travel series, driven by 15 local influencers that highlighted what locals love to do, see, and eat in each respective city. This created a convergence of brand partners and a unique, local connection with consumers.


100 still photography images

32x :30 videos

49 destinations

7 cities


Activated 15 micro-influencers with a collective reach of 2M to host and share content.

(1) offer an authentic, local perspective on food, travel and lifestyle

(2) amplify engagement and drive views to BCUS social


Total Reach: 15MM

Total Engagement: 1.5MM

Organic Views vs Paid: 6:1

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