CONTENT
100 still photography images
32x :30 videos
49 destinations
7 cities
DISTRIBUTION
Activated 15 micro-influencers with a collective reach of 2M to host and share content.
(1) offer an authentic, local perspective on food, travel and lifestyle
(2) amplify engagement and drive views to BCUS social
HIGHLIGHT
Total Reach: 15MM
Total Engagement: 1.5MM
Organic Views vs Paid: 6:1