Diageo - Lucia Entertainment

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Diageo - Lucia Entertainment

Diageo needed a comprehensive digital content strategy to demonstrate its global brand potential and message both internally and externally.

Lucia Entertainment collaborated with Diageo to create a celebrity-driven digital interview series as well as produce a brand narrative video for its new luxury spirit, Zacapa Rum. The brand narrative piece tells the origin story of the drink and its historic second female master blender in the world while the interview series garnered nationwide attention in the North American marketplace.