ESP, a father-son trio, needed a brand narrative video to showcase their energy solutions services and communicate their emphasis on families serving families.
Lucia Entertainment documented the solar panel home install of UFC World Champ TJ Dillashaw and broke out three company pillars: Energy, Accessibility, and Family. By focusing on connective themes, each piece demonstrates the positive, personal impact ESP can have on a home and a family’s future.
1x :60 Brand Video
3x :15 Social Videos
TJ Dillashaw’s social posts garnered 1M views and over 1,000 comments within 48 hours.