iACT, a NPO, had long wanted a content piece to communicate their mission to provide humanitarian action to aid, empower, and extend hope to those affected by mass atrocities. They needed an affordable, premium content solution.
Lucia Entertainment took a guerilla style, documentary approach to iACT's brand story in order to incorporate their raw footage from conflict zones in Africa. This choice kept us as close as possible to the refugee experience and connected iACT's audience to those affected by mass atrocity.


1x 2-minute Brand Video

14x :15 Videos


To amplify iACT’s message, we played off the NPO’s name to create the multi-faceted social and digital campaign, We Act Together, which featured a compilation of community and global leaders who take action to empower and restore dignity to refugees worldwide.


Feature talent included Sir Richard Branson, LA Galaxy Soccer player and refugee Baggio Hasidic, and Best-Selling Author Jack Kornfield.