Rise City Swimwear, a new lifestyle brand focused on empowering women through positive body image, needed a launch video for their mission, #womenontherise.
This project marked the beginning of Lucia Entertainment and served as Rise City Swimwear’s hero piece at their brand launch party in New York City. The goal to focus on female empowerment both professionally and personally, driven by the feature of SI Swimsuit Rookie of the Year Kelly Rohrbach, garnered publicity from Sports Illustrated and put Rise City Swimwear on the map.