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UNICEF - Lucia Entertainment
FH Studios and agency conglomerate McCann Canada needed an experienced entertainment liason to launch a new ad campaign for UNICEF Canada titled One Youth with the goal of making Canada the best place in the world to grow up by 2030.
With our immersion in Hollywood, Lucia Entertainment served as the US liaison to secure talent for a conversation about child poverty, teen suicide, and bullying. The piece features Keanu Reeves, Celine Dion, Neve Campbell, Cobie Smulders, Eugene Levy, Alessia Cara, Jason Preistley, Eric McCormick and Alex Trebek.